Ford India is planning to discontinue the sale of its hatchback model, the Fusion, after the launch of the Figo. The production of the Figo, designed specifically for the Indian market, began at Ford’s Chennai plant on February 5, 2010. The car will be launched in March. Ford India President and Managing Director, Mr Michael Boneham, told media persons that the company’s focus in the small car segment would be exclusively on the Figo in the Indian market. He added that the Fusion’s sales volume in the country was relatively small.
The fully-built Figo will be sold both in the domestic market and export markets including South Africa and Asian countries. Ford has invested a total of $500 million in the Chennai plant, which will eventually have an annual production capacity of 250,000 engines. The company has also hired 700 people at the expanded facility over the last one year, and plans to hire more people when the upgradation of the plant is completed.